McDonald’s ask to redesign the LOOK & FEEL of the menu-board translites in Romania to help guide the consumer through their purchasing decisions and encourage trade-up. The new layout uses a multi column grid which has been created to align different design element like titles, descriptors, products. This should provide a degree of flexibility across a wide variety of communication with the ability to vary the design solution while still having consistency. The photography is simple, clean, on light background.
OLD TRANSLITES - Before rebranding
NEW TRANSLITES - After rebranding
