For this campaign Petrom wanted be more appealing to modern, young families, as it was perceived to address a more mature target. So, we proposed a platform for several years that encourages people to share online their offline experiences. Petrom enables this by providing quality products and services. The TVC, print and retail campaign message is: Fuel your sharable moments.
Poster examples of sharable moments fueled by Petrom.
We designed and installed special emoticon tags at the fuel pumps in order to make a direct connection between people's cars and Petrom's products.
